Gabriela Lucía Lorenz is Director of UBS in Switzerland. She has an MBA in Sustainable Business, is originally from Argentina, and has worked in Switzerland for 10+ years. She is an advocate of ethical design practices, fostering sustainability and a change of paradigm — from user centric to humanity and planetary centered design.

Chapters

(00:00:00) Gabriela Introduction

(00:03:34) Design Director at UBS Zurich

(00:05:50) MBA in Sustainable Business

(00:09:38) Ethics and Sustainability

(00:12:39) Moral values for individuals and companies

(00:18:01) Talking about DEI in Europe

(00:19:00) Getting started with ethics

(00:23:41) Frameworks for design and business

(00:30:03) How to approach projects for sustainability and ethics

(00:34:14) Growth, power, and money unregulated isn’t working

(00:35:58) The definition of success

(00:36:57) Work life balance

Recommended Resources:

Don Norman, Design a Better World

Kelly Small, The Conscious Creative

Ruben Paten, Politics of design

The Center for Humane Technology

Mariana Salgado Podcast ⁠https://disenoydiaspora.org/Uxía⁠

Arias García ⁠https://universomeraki.com/⁠

Where to find Gabriela:

LinkedIn: ⁠https://www.linkedin.com/in/gllorenz/⁠

___________________________________________________________

I'm Sera Tajima, Founder, Climate Tech Advisor & Investor. 🤙

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