When your car’s suspension is out of alignment it can make driving difficult… even dangerous.

The same goes for your business, says branding expert and business coach Helene Scott.

She advocates creating guiding principles for your company that will inform every decision you make, from how you speak with customers to your marketing campaigns to the partnerships you take on to your website.

In short, everything you do in your business must be in alignment for you to move down the road to success. We talk about how to make that happen, as well as…

• How to prevent attracting the wrong types of customers
• When you should go against the status quo (it’s more often than you think)
• A 3-part morning ritual to get your day started right
• The only thing you should ever regret
• And more