Imagine having a brilliant food or drink product and a genuinely good supplier or contract-manufacturer, yet spending months—and thousands of pounds—stuck in a loop of terrible samples.

In this episode, I break down the story of two drink brands (one vegan supplement/protein and one marine collagen) that hit a wall despite doing everything "right."

If you feel like you're burning time and money waiting for samples that never hit the mark, this is a must-watch.

Inside this episode:

• The Shared Wall: Why different brands and different suppliers hit the exact same development trap.

• The 3 Root Causes: The hidden reasons you’re stuck in an endless loop of feedback and frustration.

• What Flavour Houses Actually Need: The missing piece of information you aren't giving your suppliers.

• The "Game-Changer": The one shift in your approach that fixes your flavour profile and gets you to launch.

Stop the cycle of wasted samples and start getting the product your brand deserves.

🔗 ⁠Book your Flavour MOT today⁠

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👋 Connect with me directly on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram (@⁠epicsi.uk) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn (Manon Galizzi)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, or via my ⁠⁠⁠⁠⁠⁠⁠⁠⁠website⁠⁠⁠⁠⁠⁠⁠⁠⁠

I'm Manon Galizzi, a flavour expert and food scientist with 10+ years in the industry, including training at a flavour house and working with iconic brands like McVitie's, Yeo Valley, Burger King, and Jacob's.

I founded EPICSI to help UK food and drink brands nail their flavour strategy and choose the best flavour profile, especially for challenging formulations.

If your sales are declining due to taste complaints, I diagnose what's wrong and rebuild your flavour profile. If you're launching functional or plant-based products struggling with bitter, fishy, or earthy notes from marine collagen, plant proteins, or adaptogens, I help you choose flavours that actually mask or complement those notes.

I specialise in clean-label, additives-free, plant-based, and functional food product development.

Research shows flavour is the #1 driver of repeat purchase. Get it right, customers return. Get it wrong, they don't.