How to Beat Your Competition in the Facebook Ads Game

Charlie joins us from the UK, sharing with us all the most significant secrets of Facebook Ad Strategy, and how you can make or break your ecommerce business.

This week Budai Media founder Daniel and Gecko Squared founder Charlie Lawrance talk about fascinating topics, such as:

✔️ Questions that all ecommerce business owners should ask themselves

✔️ The four temperatures of audiences

✔️ Ad testing and avoiding ad fatigue

✔️ The two most important facets of a great Facebook Ad

✔️ Focusing on brand awareness vs. revenue

Let's dive further into this.

What You Need to Know Before You Spend on Ads

Don’t just dive in without knowing your objective, audience, or budget. These variables are so crucial to consider because you can blow all your hard-earned money without a strategy.

Charlie’s agency, Gecko Squared, has a brilliant quiz for prospective customers to figure out the quality of their website traffic, what part of the funnel they should focus on, and the best strategy for ad spending going forward.

Are They Cold, Warm, Hot, or Super Hot?

Charlie says that knowing the four possible temperatures of an audience is vital in figuring out what to do next. If you are a small business just starting, chances are you have a cold audience and not much engagement. That’s ok! You can begin from scratch and build brand recognition and pull in customers with “cold ads.”

Suppose you have an engaged audience and website traffic (hot leads) and repeat customers (super hot leads). In that case, you can focus more on retargeting and retention rather than pulling in cold leads like a freshly started ecommerce brand.

Keep on Testing to Succeed

Lots of companies get impatient, and they either don’t test their audience out before launching an ad campaign, or they don’t stick with it long enough to get any clear information about how to improve.

Figuring out your target CPA and your budget is crucial, and it is also essential to keep successful ads running until they start to decline. Don’t switch up your ads with new ones until you need to, but be sure to steer clear of ad fatigue by running the same tired ads for more than six months.

The T.O.C.C.O method is an excellent way to remember the five most commonly tested facets of an ad.

High-Quality Creatives and an Unbeatable Offer

Charlie says that having high-quality imagery, videos, and creatives are underrated. You can scale up and spend on ads all you want, if the quality of the copy, images, and videos aren’t right, you’ll waste your money.

Gecko Squared started to make creatives in-house because it realized that an ad’s success was intertwined with the creatives’ quality so that he would rather build the brand image and control everything for better results. Charlie also mentions there is no clear cut best ad type, but carousels, short videos, and clear lifestyle imagery are the best (no more boring images with white backgrounds). The offer is the most critical part of an ad, and without a strong ad, the best creatives can still fail!.

Revenue vs. Brand Awareness

Any marketer knows that they should strike the right balance between focusing on sales and brand awareness. Charlie says it’s all about “putting the right message in front of the right people at the right time!”

Gecko Squared is happy to build brand awareness, but the explicit goal is to have tangible results (money in the bank!).

If you want to talk to the Facebook Ad guru himself, work with his agency, or learn from him on his excellent blog, check Charlie's social media and website below!

Follow Daniel Budai:

Daniel's LinkedIn

Daniel's Facebook

Follow Charlie:

Charlie's LinkedIn 

Charlie's Facebook 

Charlie's website 

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