Yesterday, while you did your thing, 4.4 million new blog posts got published, the U.S. Postal Service delivered 207 million direct mail pieces, users uploaded 350 million new photos to Facebook, and viewers watched more than 1 billion hours of YouTube videos.

Those stats are crazy. How can your content stand out amid that kind of noise?

I did something different on this episode of Brand Land. Instead of inviting a guest, I just sat down at the mic and started talking one-on-one with you about how to create effective content that gets real results.

What I talked about:

• Things buyers believe about vendor content
• What you can learn about content marketing from NBA great Steph Curry
• Why people are deleting your emails and ignoring your content
• My 3 tips to help you create more effective content

 

You can find this interview, and many more like it, by subscribing to the Brand Land podcast on Apple Podcasts, on Spotify, or here.