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#19 How to talk to avatars and measure the effectiveness in picnics? - Marja Konttinen, Metaverse Marketing Director at Lockwood Publishing
📢Tune in to the latest episode of IT'S HER GAME with Marja Konttinen, Metaverse Marketing Director at Lockwood Publishing, creators of Avakin Life, a mobile metaverse app with 200M+ users, where we discuss:
🌱Key pillars of Metaverse Marketing - tips on planning user acquisition campaigns
❓ What does direct to Avatar mean and why the same user may require two separate communication strategies
👩👧👧The crucial role of community in the metaverse marketing
📏How to measure the effectiveness of marketing Campaigns in the metaverse?
🔍Is it possible to conduct user research in the metaverse?
📺And why the marriage of TV and metaverse can be a great move?
Even though we have discussed those topics in detail I still have a feeling there is much more to be said on each of them 🤯
Let me know which topic should we explore in more depth - campaign types, how to advertise metaverse itself, or maybe the metrics?
Catch me on LinkedIn: https://www.linkedin.com/in/dominikamariaszot/
Follow IT'S HER GAME on Facebook: https://www.facebook.com/itshergame/
Connect with Marja on LinkedIn: https://www.linkedin.com/in/marjakonttinen/
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By Dominika Szot
5
11 ratings
📢Tune in to the latest episode of IT'S HER GAME with Marja Konttinen, Metaverse Marketing Director at Lockwood Publishing, creators of Avakin Life, a mobile metaverse app with 200M+ users, where we discuss:
🌱Key pillars of Metaverse Marketing - tips on planning user acquisition campaigns
❓ What does direct to Avatar mean and why the same user may require two separate communication strategies
👩👧👧The crucial role of community in the metaverse marketing
📏How to measure the effectiveness of marketing Campaigns in the metaverse?
🔍Is it possible to conduct user research in the metaverse?
📺And why the marriage of TV and metaverse can be a great move?
Even though we have discussed those topics in detail I still have a feeling there is much more to be said on each of them 🤯
Let me know which topic should we explore in more depth - campaign types, how to advertise metaverse itself, or maybe the metrics?
Catch me on LinkedIn: https://www.linkedin.com/in/dominikamariaszot/
Follow IT'S HER GAME on Facebook: https://www.facebook.com/itshergame/
Connect with Marja on LinkedIn: https://www.linkedin.com/in/marjakonttinen/