<p>The way customers buy is evolving. Therefore, marketing should too. However…is marketing strategy and tactics evolving fast enough? Mary, Aaron and James breakdown how even common marketing terminology can keep you stuck in the past while your customers make buying decisions with the future in mind.</p>

The way customers buy is evolving. Therefore, marketing should too. However…is marketing strategy and tactics evolving fast enough? Mary, Aaron and James breakdown how even common marketing terminology can keep you stuck in the past while your customers make buying decisions with the future in mind.

#19: Is the term campaign outdated?

Explore purpose-driven marketing with The Purposeful Marketing Podcast. Our conversations cover topics including marketing strategy, measurement, demand generation, revenue marketing, performance marketing, and content marketing. Whether you work in-house or at an agency, we help you create marketing that matters.

Expect a conversational, quirky, and inquisitive tone that will leave you inspired and ready to take action. So, if you're ready to discover how to make purposeful marketing work for you, tune in to The Purposeful Marketing Podcast.

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Marketing

Explore purpose-driven marketing with The Purposeful Marketing Podcast. Our conversations cover topics including marketing strategy, measurement, demand generation, revenue marketing, performance marketing, and content marketing. Whether you work in-house or at an agency, we help you create marketing that matters. Expect a conversational, quirky, and inquisitive tone that will leave you inspired and ready to take action. So, if you're ready to discover how to make purposeful marketing work for you, tune in to The Purposeful Marketing Podcast.

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#19: Is the term campaign outdated?

#19: Is the term campaign outdated?