James is the Founder and Director of Albatross Digital, a leading digital marketing agency focusing specifically on the golf industry which has worked with some of the most forward-thinking golf clubs in the country. James’ vision and mission is to use the power of marketing to help golf clubs and golf companies grow the game for the next generation of golfers.

Round 1: (01:08) James’ journey which included being made redundant 4 times, how he developed a passion late in life for golf and starting a business in an industry with a totally fresh perspective.

Round 2: (10:30) How golf is struggling with a perception problem as being a boring, long and stuffy game. We discuss how some ‘out the box’ thinking is required to shift perceptions and attract new audiences, as well as the prospects of the sport over the next 10-20 years.

Round 3: (44:50) James’ vision for golf and his company Albatross. 

Final Round: (50:35) 1) How will the world have changed in 10 years’ time? 2) What’s an out the box concept or piece of advice that you live by? 3) James’ Unboxing Ringwalk.

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