Summary

In this engaging conversation, Jason Burke shares his entrepreneurial journey, detailing the challenges and triumphs of building New Primal, a better-for-you meat snack brand. The discussion covers the importance of resilience, community, and understanding the CPG landscape, as well as the role of DTC in brand growth. Jason emphasizes the significance of margins and pricing strategy, the need for innovation in the food industry, and the value of sharing knowledge with new entrepreneurs. The conversation also touches on parenting and the challenges of instilling a strong work ethic in children.

Takeaways

• The importance of community when moving to a new place.
• Resilience is key in entrepreneurship, especially after rejections.
• Understanding the CPG landscape is crucial for success.
• Margins and pricing strategy can make or break a product.
• DTC can be a powerful tool for brand growth.
• Building a sustainable business model takes time and patience.
• Founder-led marketing can create authentic connections with consumers.
• Raising kids with a strong work ethic is a challenge for many parents.
• The food industry is constantly evolving, and innovation is necessary.
• Sharing knowledge and experiences can help new entrepreneurs.

Connect with  Jason Burke & New Primal

👤 ⁠LinkedIn⁠

📸 @thenewprimal

🌐 New Primal

Connect with the Hosts

👤 Jimmy Feeman –⁠ Linktree⁠

👤 Daniel Yarzagaray –⁠ LinkedIn