In this episode of the Applied Blockchain Podcast, ⁠Adi Ben-Ari⁠ speaks with ⁠Pedro López-Belmonte⁠, former Head of Technology Innovation at Richemont (parent company of Cartier, Montblanc, and IWC), about blockchain’s real-world applications in the luxury and retail sectors.

Pedro shares deep insights from nearly a decade at the forefront of blockchain, Web3, and emerging technologies - including how digital product passports, NFTs, and privacy-preserving loyalty are reshaping customer engagement and combating counterfeits.

They discuss:

• Blockchain’s role in transparency and IP protection

• Digital product passports for proof of ownership & authenticity
• The challenge of linking physical and digital assets
• Why many loyalty NFT projects fall short — and how to fix them
• Case studies from IWC, Porsche, eBay, and Vestiaire Collective
• Community-based loyalty, secondary markets & real value delivery

📚 Resources mentioned

• Bitcoin White Paper: ⁠bitcoin.org/bitcoin.pdf⁠
• Purple Cow by Seth Godin
• Vitalik Buterin’s blog: ⁠vitalik.ca⁠
• POAP: ⁠poap.xyz⁠
• Animoca Brands: ⁠animocabrands.com⁠
• Richemont on choosing a public blockchain: ⁠ledgerinsights.com/cartier-owner-richemont-why-it-chose-a-public-blockchain⁠
• Music shout-outs: Frank Zappa & Brian Eno 🎵

This podcast is brought to you by Applied Blockchain, a leading blockchain development company shaping the future of Web3 and decentralised technologies.

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⚠️ Disclaimer

This podcast is strictly for educational purposes and does not constitute financial or tax advice. It is not a solicitation to buy or sell any assets or make financial decisions. Always consult with a professional and do your own research.