In this episode, Will McGivern-Smith, Chief Product and Strategy Officer of TrueData joins the Real Identity podcast to discuss the future of advertising—specifically, the role of AI and how it can protect consumer privacy, enhance browsing data, and serve as an effective alternative in the third-party cookieless world. Cohorts and their traction in the industry, balancing people’s desire for privacy protections, convenience and relevance, and moving towards a safe and consented framework on the open Internet are all topics examined as part of this exchange.

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