Before Uber was a global juggernaut, it was local, it was gritty, and it was hard.

This week we interviewed Scott Gorlick, who joined Uber in 2012. He cold-emailed Travis to get the job, and helped launch Uber Atlanta from a coworking space—until they got kicked out. Then it got worse: a gun pulled in the office, driver onboarding from his apartment, and scaling so fast they accidentally became one of Apple’s biggest iPhone buyers.

This episode is a raw look at the dirty, unglamorous work that made Uber unstoppable.

We cover:

● Cold-emailing your way into Uber

● The madness of launching a new city from scratch

● Being robbed during driver onboarding (!?)

● Managing a city with zero legal clarity

● The insane iPhone logistics that fueled Uber’s growth

● What the “Pro Team” was and how it helped Uber scale smart

● Why talent density is everything—and why most companies never get it

This is what hypergrowth actually looks like.

Connect with Scott: https://x.com/sgorlick

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