Having experienced difficulty accessing dermatologists while growing up in a rural town, Niamh came to recognise a gap in the Australian skin care market. A lawyer at the time, Niamh initially hoped someone else would pick up on the idea, but soon recognised it was a great opportunity to try something new. 18 months on, and 12 months from launch, Software provides personalised prescription skincare online, designed by dermatologists, to 14,000 customers.   

Thanks so much to Niamh for joining us. It was such a pleasure to learn about the story behind Software, Niamh's transition from lawyer to founder, and the ins and outs of leading a company.   

We hope you take as much from this one as we did!  

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