“Professionally, every mistake I have ever made can be boiled down to two main reasons: I didn’t know enough or I didn’t care enough.”

Mareo McCracken’s brand new book, Really Care for Them, is a tour de force.

Although it was primarily written for sales people, it’s really for any professional who has to sell ideas to another person in the course of their work.

In this episode of the Real Clear Values Podcast, Mareo challenges conventional sales wisdom and shares real wisdom on one of the most fundamental principles at the heart of consistent sales success: care.

(Episode recorded on 17th August 2021.)