We’re all told to be our authentic selves. But what does that really mean? And how much of a balance should we be aiming for between the highlight reel and behind the scenes?

 

Today’s guest, Shelley Easter, and I are pushing back on today’s buzzwords like ‘be yourself’ and ‘show up authentically,’ to dig into what clients really need to see and hear to be attracted to your business.

 

Shelley is a graphic and web designer, digital marketing strategist, and owner of the web design company, Launch Party. She makes bright and bold online presences for small businesses in both service industries and e-commerce. 

 

On this episode we discuss:

• How to shape and translate the personality of your brand;
• The interplay between your personal brand and your business;
• Showing up on social media;
• Researching your audience to find out what they want to hear; and
• Posting the type of work that you want to attract.

 

Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.