According to McKinsey, the subscription box market revenue was valued at $10 billion in 2019. John Roman, the CMO of BattlBox, has witnessed this jump from just $2.6 billion in 2016 as he closes in on his fifth year with the company. John shares with us the unique ways in which BattlBox builds their teams around a passion for the product, and what content strategy really looks like when your brand lands itself a television series.   We'll also touch on: -How running in-house team that functions like an agency works for them -Finding ways to build and foster an online community around your product -The sheer value of influencer marketing -Inviting customers who know your product front to back to join your team