<p>"If it ain't broken don't fix it" may be one of the most dangerous sayings when it comes to branding. Most wait to rebrand when things are not going well. David Lui, VP of Marketing for Mark's tells us why he decided to rebrand and why you should too.</p>

"If it ain't broken don't fix it" may be one of the most dangerous sayings when it comes to branding. Most wait to rebrand when things are not going well. David Lui, VP of Marketing for Mark's tells us why he decided to rebrand and why you should too.

19 - Why you shouldn't wait until you hit a low point to rebrand - with David Lui

Welcome to a branded world, a podcast about all things branding by Luiza Campos from marcastrategy. A branded world explores great brands and interview experts and provide actionable advice to help you build a remarkable brand. If you are a nonprofit, a small or medium-size business or an entrepreneur this podcast is for you. In this podcast you'll hear advice on how to brand your organization from finding your values, purpose and vision to strategies on how to engage with your audience through effective marketing, building the right culture, advertising, written, visual and experiential communications and much more.

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19 - Why you shouldn't wait until you hit a low point to rebrand - with David Lui

19 - Why you shouldn't wait until you hit a low point to rebrand - with David Lui