Here’s a 100% sure-fire way to know if someone is trying to sell you something. They claim it’s one-size-fits-all.

But that’s definitely not the case with a go-to-market strategy. There are so many variables that you can’t wear someone else’s size.

Trish Bertuzzi and I chatted about this--and she told me that you might even need multiple go-to-market strategies within the same company.

“Anyone who says ‘This is what I would do’ is trying to sell you their methodology,” Trish said.