In this Episode I talk about the importance of treating customers like patrons first, and friends second. Just because they’ve been coming to your shop for years, it doesn’t mean you can take liberties with them as you would with old friends. Joking, or providing subpar service can backfire, and you can lose an old, loyal customer in a heartbeat. Listen and let me know what you think. Podcast by Gjergj Dollani http://www.ristrettotime.com