Unemployed And Successful: Build A Personal Brand So Strong You Never Have To Work For Anyone Again

190 | Elevate Your Personal Brand in 2024 - Standing Out In The Online Space

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In the next 5 years, the coaching space is expected to double: again.

So, how are you going to stand out?

you’re not going to be able to just throw it together.

you’re not going to be able to just wing it.
you’re not going to get away with #lazygirlcontent — you know what I mean.

in the online space, you cannot have passive income without a personal brand. no one will know you, no one will buy from you passively, and they certainly won’t share your stuff with all their friends.

they just won’t.

by making things look tight and intentional, you also have the ability to create quickly, in a streamlined manner, and feel PROUD of the finished product.

your brand is an extension of you to these five areas:

(and these are the five components of branding everyone should be looking at)

1. your colors, look + feel

2. your personal style and the way you dress / how you look aka your self-chosen dresscode.
3 . your office / space style — if you’re a brick + mortar, this could be your lobby, or if you’re online, this could be the space you sit while you take calls.
4. your offerings
5. your social media platforms & website / funnels / emails etc. your podcast cover, your youtube banner, etc.


every post,

every offer,

every page,

every story

is a chance for you to make deposits into your brand.


some steps you can take today:

  • do one thing to improve your zoom background
  • find 5-10 shirts you love to wear while coaching/showing up online and repeat them. bonus points if they have a similar color pallette to your page.
  • choose 1-2 fonts you always use on IG stories
  • choose 1-2 colors you always use on IG stories/canva
  • start PAYING ATTENTION to branding you like + saving it in a pinterest board or ‘saved folder’ on IG.


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    Unemployed And Successful: Build A Personal Brand So Strong You Never Have To Work For Anyone AgainBy Lyssa Scott
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