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Whether you are a leader of an organization, a business owner, or an influencer, it is important to know if your influence is either working for you or against you. Do you have what it takes to have people follow you, believe you, and buy what you sell? In this episode, host John Laurito talks about the 4 Cs of influence or the criteria that you need to have to be an effective influencer or just one letter shy from becoming one.

Show notes
[0:00] Intro
[1:21] Storytime!
[10:55] First C: Confidence
[11:20] Second C: Clarity
[11:51] Third C: Competence
[12:44] Fourth C: Character
[15:06] Outro

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