The conversation about writing often tends to be hijacked by the conversation about technical skills. But in reality, what you need to write a book is ideas, knowledge, expertise, a story, or a message. These are the things that matter—the raw material. No technical prowess in writing can make up for a lack of ideas or deep knowledge. No technical prowess can save a book without solid foundations. Before you focus on your writing, focus on your ideas and what they mean in the world. The WHY always beats the HOW, always.

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