Josh sits down with Wuru Wool founder Matt Disney. Wuru Wool is a premium merino wool apparel brand that was born while Disney was abroad and happened to stumble upon a merino wool blister prevention project. Really… it was that simple! BUT, the crazy part was how quickly the transition came from finding the hard facts on merino wool superiority, to fabricating a product, and ultimately having enough people hounding him for more and MORE merino apparel (the people know what they want, damn it!). Despite an incredibly simple concept, Matt and his team were able make such a sought after product! Take a seat, tune in, and check out the story behind Wuru Wool.