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191 | Core Identity Crafting: Unveiling Your Brand's Essence & Key Message | Brand Alchemy Series Part 1
Welcome to Brand Alchemy: A 5-Part Podcast Series Giving You The Blueprint to a Branding Breakthrough for Your Soon To Be 6-Figure Biz…
like i said in last week’s episode, i don’t see personal branding being talked about properly in the space.
i see it overlooked, oversimplified, and looked at as something that you can do when you get around to it.
said another way, overlook branding, and be overlooked.
Today, we’re diving into core identity crafting. In this episode, you’ll begin to understand what I mean when I say brand essence, key message, and begin to understand how this is fundamental for a visual brand to make sense.
This will help your visual and your vibe align, giving you a brand that not just looks good but feels like you.
--
KEY POINTS:
In order for the visual part of your brand to represent the YOU on the inside, you first have to be really clear on this:
WHAT AM I TRYING TO SAY?
some questions to ask yourself to uncover that are:
i like to have clients begin to speak about what they feel gives their brand its personality. your visual brand is like how your PERSONALITY LOOKS.
KEY QUESTION: how do you want people to feel?
=]
see you next week for part 2 of Brand Alchemy!
DM ME "MINIMIND" on Instagram: @maximumpotency if you'd like the details for the Brand Message Mini Mind I'll be hosting in Mid-April.
More details to come on the minimind and stay tuned for the Brand Alchemy Workbook (Totally free! Drops next week!)
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By Lyssa Scott
5
4242 ratings
Welcome to Brand Alchemy: A 5-Part Podcast Series Giving You The Blueprint to a Branding Breakthrough for Your Soon To Be 6-Figure Biz…
like i said in last week’s episode, i don’t see personal branding being talked about properly in the space.
i see it overlooked, oversimplified, and looked at as something that you can do when you get around to it.
said another way, overlook branding, and be overlooked.
Today, we’re diving into core identity crafting. In this episode, you’ll begin to understand what I mean when I say brand essence, key message, and begin to understand how this is fundamental for a visual brand to make sense.
This will help your visual and your vibe align, giving you a brand that not just looks good but feels like you.
--
KEY POINTS:
In order for the visual part of your brand to represent the YOU on the inside, you first have to be really clear on this:
WHAT AM I TRYING TO SAY?
some questions to ask yourself to uncover that are:
i like to have clients begin to speak about what they feel gives their brand its personality. your visual brand is like how your PERSONALITY LOOKS.
KEY QUESTION: how do you want people to feel?
=]
see you next week for part 2 of Brand Alchemy!
DM ME "MINIMIND" on Instagram: @maximumpotency if you'd like the details for the Brand Message Mini Mind I'll be hosting in Mid-April.
More details to come on the minimind and stay tuned for the Brand Alchemy Workbook (Totally free! Drops next week!)