02:48 - What is trust and why do we care about it? 06:21 - Establishing Trust with New Clients

• Asynchronous Interactions and Synchronous Interactions

18:20 - Maintaining Trust with New Clients (Engagement) 25:58 - Establishing Trust Remotely and Physically

• Small Talk

38:59 - Measuring Trust 42:56 - Big Takeaways Picks Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book by Tim Grahl (Philip)
The Trusted Advisor by David H. Maister (Jonathan)
Trust Fractures: How Hourly Billing Hurts Software Projects (Jonathan)
How to Prevent Scope Creep (Jonathan)
The Victorian Internet: The Remarkable Story of the Telegraph and the Nineteenth Century's On-line Pioneers by Tom Standage (Reuven)
Mr. Lincoln's T-Mails: How Abraham Lincoln Used the Telegraph to Win the Civil War Paperback by Tom Wheeler (Reuven)