Marketing and markets are changing, and if you get left behind, so will your profits.

That's what horse farmers found out too late after Henry Ford changed everything. And a digital shift of similar proportions is ongoing today.

My guest today is on the leading edge of the shifts happening in digital marketing. As the host of the Onward Nation podcast and CEO of Predictive ROI, Stephen embraces the future of marketing and helps other businesses do the same. Particularly through business-to-business marketing in the podcasting sphere.

And even though things are completely different now than they were 10 or 15 years ago in marketing, Stephen says business owners need to understand how it all works—even if they don’t do it all themselves.

You have to be engaged in the practical side of your business.  

He learned this lesson in a big way when talking to Google’s digital marketing evangelist, Avinash Kaushik. Stephen asked Avinash what he would tell a business owner who doesn’t want to pay attention to the shift and all the new moving parts of digital marketing. The answer made a lot of sense.

“Do you want to be rich, or do you want to be poor?”

In this episode, we talk about some ways a business owner can stay current, talk about how podcasting has changed the game for many business owners, and how long-term trends will buck you if you’re not paying attention.

Regardless of your industry.

Don’t get left behind. Click play in the player above to hear this excellent interview with Stephen Woessner.

Listen to this episode to hear Stephen Woessner tell me about growing and going with digital marketing and more:

• Managing inventory and cost at age 10.
• How checking a box can land you working on intercontinental ballistic missiles.
• Why delegating things you don’t understand first is a bad idea.
• Using podcast guests as a prospect pipeline.
• Shooing your voice of doubt.
• How Stephen lost $250,000 in an early stage business despite having Darren Hardy and Ritz Carlton on his side.
• Why your value needs to come across clearly.
• What you can learn from a Greek immigrant with a third-grade education.
• Why Stephen’s grandfather gave away tons of soup during the impression (Warning: Tear jerker moment, here.)
• A “silly” answer that’s just about perfect.

Books and resources mentioned in this episode:

• "Extreme Ownership: How U.S. Navy Seals Lead and Win,” by Jocko Willink and Leif Babin
• “The Small Business Owner's Handbook to Search Engine Optimization: Increase Your Google Rankings, Double Your Site Traffic...In Just 15 Steps – Guaranteed,” by Stephen Woessner
• “Increase Online Sales Through Viral Social Networking,” by Stephen Woessner
• “Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans,” by Stephen Woessner

How to connect with Stephen Woessner:

• Onward Nation Podcast
• Predictive ROI
• Email
• Website

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