Navigating the Customer Experience

191: Personalization and Emotional Connection: How AI is Shaping Customer Loyalty and Satisfaction with Zack Wenthe


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Zack Wenthe is the Customer Data Platform Evangelists for Treasure Data. He often speaks about the marketing and customer data industry at industry events, webinars, and virtual conferences. Having spent a majority of his career in marketing and marketing consulting working with large enterprise brands like Walmart, Nationwide Insurance, FedEx, and many more, Zack now gets to tell the CDP story to help marketing teams eliminate the friction caused by silos, inefficiencies, and lack of understanding of their true customers. 

Zack lives with his amazing wife and two kids on the bluffs of the Mississippi River and has one more who is away at college. Outside of work, Zack enjoys cooking, spending time with his kids, writing comedy, and maybe someday a screenplay.

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