
Sign up to save your podcasts
Or


Announcing the *NEW* Client Success Stories podcast:Β
https://business-strategy-for-cpas-success-stories.transistor.fm/
πππππππππππππππ
Most CPAs struggle with pricing. After all, itβs not a topic thatβs commonly taught. Even less frequently discussed is pricing mindset - in short, how to think about pricing. If you donβt think about how you think about pricing, you will run on default thinking. And if you run on default thinking about pricing, you're probably going to leave money on the table.Β
Here today to talk with me about this problem is my guest, The Pricing Lady, Janene Liston.Β
Janene is a Certified Pricing Professional, and she works with small businesses to improve how they price so they can be most sustainably profitable.Β
Β
Highlights:
β βWhat most people understand about pricing comes from being a consumer, especially from the retail industry.βΒ
β βPricing is about how you set, how you get, and how you manage prices. And it's a way of being or behaving in your business. Itβs a mindset.β
β βThere are lots of prices that are right for your business and your customers. Your job is to find the price range that you can work in.βΒ
β βEven if you're offering accounting services that are same (as other accountants), you may be able to charge more if you're better at communicating value.βΒ
β βBelieve that you are in fact better than the rest, not just by saying it, but actually being better than the rest.β
Β
***Want one piece of business strategy delivered daily to your inbox?***
Subscribe here: https://www.shethinksbigcoaching.com/subscribe-main-list
Connect with Janene:
Website: https://thepricinglady.com/
Β
Download Janeneβs Self-assessment Pricing Scorecard:
https://thepricinglady.com/goodies/
Β
Announcing the *NEW* Client Success Stories podcast:Β
https://business-strategy-for-cpas-success-stories.transistor.fm/
πππππππππππππππ
By Geraldine CarterAnnouncing the *NEW* Client Success Stories podcast:Β
https://business-strategy-for-cpas-success-stories.transistor.fm/
πππππππππππππππ
Most CPAs struggle with pricing. After all, itβs not a topic thatβs commonly taught. Even less frequently discussed is pricing mindset - in short, how to think about pricing. If you donβt think about how you think about pricing, you will run on default thinking. And if you run on default thinking about pricing, you're probably going to leave money on the table.Β
Here today to talk with me about this problem is my guest, The Pricing Lady, Janene Liston.Β
Janene is a Certified Pricing Professional, and she works with small businesses to improve how they price so they can be most sustainably profitable.Β
Β
Highlights:
β βWhat most people understand about pricing comes from being a consumer, especially from the retail industry.βΒ
β βPricing is about how you set, how you get, and how you manage prices. And it's a way of being or behaving in your business. Itβs a mindset.β
β βThere are lots of prices that are right for your business and your customers. Your job is to find the price range that you can work in.βΒ
β βEven if you're offering accounting services that are same (as other accountants), you may be able to charge more if you're better at communicating value.βΒ
β βBelieve that you are in fact better than the rest, not just by saying it, but actually being better than the rest.β
Β
***Want one piece of business strategy delivered daily to your inbox?***
Subscribe here: https://www.shethinksbigcoaching.com/subscribe-main-list
Connect with Janene:
Website: https://thepricinglady.com/
Β
Download Janeneβs Self-assessment Pricing Scorecard:
https://thepricinglady.com/goodies/
Β
Announcing the *NEW* Client Success Stories podcast:Β
https://business-strategy-for-cpas-success-stories.transistor.fm/
πππππππππππππππ