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Dawn Kennedy talks with Michael Barbarita from Next Step CFO. They discuss how small businesses can identify gaps that competitors aren’t addressing, strategies for differentiation, and the importance of cash flow management. Michael shares his extensive experience as a fractional CFO and strategic consultant, emphasizing the combined approach of CFO services with strategic implementation. The conversation covers compelling offers, managing cash flow problems, and building a sustainable business through continuous differentiation and risk management. 

Who is Michael Barbarita, and whom does he serve? (00:51)

The Role of a Fractional CFO (03:17)

Cash Flow Strategies for Small Businesses (03:53)

Differentiation in Business: The Ski Town USA Story (05:21)

How to implement risk reversal and bundling strategies. (8:28)

Mindset Shifts for Business Growth (12:38)

Finding Gaps in Your Industry (18:19)

The five components of a compelling offer. (21:19)

Scarcity and Urgency: Creating Immediate Demand (21:35)

Risk Reversal: Building Trust with Your Customers (22:48)

Adding Value: Enhancing Your Product or Service (22:53)

Packaging and Bundling: Maximizing Perceived Value (24:32)

Indifference and Transformation: The Final Components (24:46)

Testing and Tweaking: The Path to Success (27:36)

Adapting to change and staying ahead in business. (31:08)

Forward-thinking strategies for visionary decision-making. (34:44)

Michael Barbarita’s Information:

Website: https://www.nextstepcfo.net/our-staff

LinkedIn: https://www.linkedin.com/in/michaelbarbarita/

Facebook: https://www.facebook.com/nextstepcfo/

X/Tweeter: https://x.com/nextstepcfo

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