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Taylor Swift's Eras tour is predicted to earn over $1 billion, making it the highest-grossing tour of all time. Such success is worthy of study. In this week's episode, Merrill refers to a recent article by Peter Cohan ("Four Lessons from Taylor Swift's $700 Million Success") and adds his own perspective on how Taylor Swift can teach us about business.
View a transcript of this podcast. Transcripts are powered by FFTranscription - Delivering fast, accurate marketing research transcripts in 48 hours or less.
By M/A/R/C Research5
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Taylor Swift's Eras tour is predicted to earn over $1 billion, making it the highest-grossing tour of all time. Such success is worthy of study. In this week's episode, Merrill refers to a recent article by Peter Cohan ("Four Lessons from Taylor Swift's $700 Million Success") and adds his own perspective on how Taylor Swift can teach us about business.
View a transcript of this podcast. Transcripts are powered by FFTranscription - Delivering fast, accurate marketing research transcripts in 48 hours or less.