A guilty pleasure this week, as we go deep into the story of iconic vintage sportswear retailer Ebbets Field Flannels - the world leader in researching, sourcing and creating 100% authentic athletic apparel - with its owner and founder Jerry Cohen. From the EFF website:

"Jerry Cohen grew up in Brooklyn, not far from where the fabled stadium once stood in Flatbush. Jerry listened to his father tell stories of the colorful players of another era. He was proud of the fiercely independent neighborhood. And the Brooklyn Dodgers' heritage as the first major league team to integrate professional baseball in 1947, with the addition of Hall-of-Famer Jackie Robinson.

"Jerry was fascinated with sports emblems and uniforms. As a youngster, he would purchase baseball cards to see the uniform changes and colors rather than for the players. Fast-forward to 1987, when he was trying to find a vintage flannel baseball jersey to wear onstage with his rock & roll band.

"Not satisfied with the 'polyester era' look and designs, Jerry became a bit obsessed, and eventually tracked down some old wool baseball flannel and had a few shirts made for himself. When people literally wanted to buy the shirt off his back, Ebbets Field Flannels was born. Focusing on non-major league history such as the Negro leagues and the pre-1958 Pacific Coast League gave the company a unique twist, and brought relatively unknown baseball history to the public at large.

"Over 30 years and thousands of flannels later, EFF is still making vintage jerseys, jackets and caps in America the old fashioned way, using original materials and manufacturing techniques.

"Each limited edition garment is handmade from the world's largest inventory of 100% authentic, historical fabrics. All jerseys, ballcaps, jackets and sweaters are cut, sewn, or knit, from original fabrics and yarns.

"We don't follow the latest fads. Instead, we're fanatics when it comes to historical accuracy, backed by documented research. We weave that local color and heritage into an array of products as timeless as the game itself."

PLUS: Enjoy 10% off any purchase from Ebbets Field Flannels when you use promo code "GOODSEATS10"!