Unemployed And Successful: Build A Personal Brand So Strong You Never Have To Work For Anyone Again

194 | Elevate Your Content Strategy & Imagery To Solidify Your Brand | Creative Directors, Photographers, or DIY? | Brand Alchemy Series Part 3 of 5

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Today we’re going to be diving in to what it takes to elevate your brand when it comes to photos + content!

GRAB THE BRAND ALCHEMY WORKBOOK + FOLLOW ALONG: https://stan.store/maximumpotency

enrollment for our Spring 2024 Mini Mind, Niche Nirvana, hosted by Chase Tolleson & I, is in FULL SWING. SO, if you want to work on honing who you are talking to, and what you are trying to say, this is all you. We kick off on April 9th. The investment is $1,000. Payment plans are available.

DETAILS HERE: https://stan.store/maximumpotency

this is FOR YOU IF…

you’ve struggled with questions like:

how do i put into words what i’m trying to say?

why do I feel all over the place?

why does it feel like no one really knows what I do?

how do I get it to be obvious what i do and what i’m about?

if you’e said:

i don’t know what to post

i don’t know how to sell
i don’t know how to stand out…

then i’m here to help you uncover:

  • what do you stand for?
  • who do you sell to?
  • how do you talk directly to them? / what language are they using?
  • what do your clients need?
  • what are they eager to buy?
  • what you can say to speak magnetically & pull them in
  • do you need to niche down?

    • you’ll get:

    4 live coaching calls over 4 weeks, access to our course, some social media templates, and more. this will be a SUPER small group, capped at 10 people.

    CLICK THE LINK IN THE SHOW NOTES TO ENROLL. Run, don’t walk, becuase this puppy is going to fill up QUICK & it’s honestly a steal. It’s time to hone that brand message and lay the foundation for your personal brand and lock in the longevity of your company.


    SHOW NOTES FROM TODAY:

    how can you begin to elevate your photos?

    the advantage to working with a creative director instead of just a photographer is that the creative director will understand exactly how these photos are intended to integrate with your content, your website, your business, and not just focus on pretty photos.

    this is the difference between good enough, and like HOLY WOW THEY THOUGHT OF EVERYTHING.

    - see our "hire or fire" guide contained within the brand alchemy workbook for guidance on who to hire as a photographer.


    Upgrading Your Content:

    we have to take that imagery and pair it up with a deep understanding of marketing trends and aligning content with your audience preferences.

    Which implies you’ll need to understand:

    • current marketing trends
    • your audience’s needs and desires
    • exactly what you’re here to talk about.

      • where those things overlap, that’s your content strategies.

      I like to create an overlapping strategy called the Content Trifecta.

      It’s 1/3: what are the trends of the space/platform/industry?— aka what’s trending.

      1/3: who are you, what are you trying to say — aka your content pillars
      1/3: user pyschology — aka proven strategies like using humor, polarizing, etc, tried and true content types.

      • to identify what’s trending, browse content and see whats performing well for your peers in the space. what type of content are people eating up? what audio is trending? what are YOU seeing in the space? this requires some time studying the platform and observing, what’s going on, and why do i think that’s working?
        1. what is the heartset of my brand? how do i want people to feel?
        2. what is the mindset of my brand? what key ideas do i want to share?
        3. what are my top three zones of genius? what topics do i want to be known for? those should fit within the umbrella of your niche/offer.
          • make sure you have a grasp on the following types of content: story-telling, myth-busting, polarizing, humor, teaching, selling. mix those up. i teach this in depth inside my containers, but youtube school definitely teaches that too.
          • you’ll need to create a content calendar you can stick to!
          • ideally we’re posting 4-6x per week

            • THANK YOU x 3 for hanging out with me each week As usual, be sure to leave a 5 star review and share this episode on IG stories so the show can grow. My DMs are always open on IG if you have any questions.


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            Unemployed And Successful: Build A Personal Brand So Strong You Never Have To Work For Anyone AgainBy Lyssa Scott
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