In this episode of the Sales Hacker Podcast, we have Nelson Gilliat, Demand Generation Manager at Brantr Media and Author of Death of the SDR, a book whose controversial central philosophy we discuss. Join us for a visionary conversation about getting rid of the SDR role and doing away with commission and what should replace them.
What You’ll Learn


The problems with the SDR to sales handoff
The role of prospecting in a world without SDRs
A better way to compensate instead of commission
What buyer-centric revenue really means


Show Agenda and Timestamps


About Nelson Gilliat & Brantr [2:11]
Defining a predictable revenue model [4:07]
Why prospecting sits apart from sales [6:59]
The vision for buyer-centric revenue [15:38]
A new perspective on commissions [19:36]
Paying it forward [26:59]
Sam’s Corner [29:04]