Founder and CMO of Elementor Ben Pines joins us on this episode of LMScast with Chris Badgett to discuss how you can use Elementor to build well designed online course and membership websites. Ben and Chris dive into what the core elements of design are with Elementor, and Ben shares some of the experience he has gained with creating the software that has taken the WordPress community by storm.

Elementor is a page building software that allows you to customize the layout of your site in a very visual manner from the front end. What makes Elementor different is that it allows you to work with the dynamic pages on your sites. The company was created two years ago and already has over 900,000 active installs in WordPress.

Creating campaigns that are focused on big updates and new product releases is a great way to spread word of your products and services. Chris and Ben also talk about how celebration times are large opportunities to sell, because you build rapport with people when you know how to celebrate. It is like being the host of a party.

Chris and Ben also touch on some issues you may face while scaling and what you can do to handle changes in your team, traffic, volume of inquiries, and support in a fast growing company like Elementor. Choosing the right people to do the right jobs is a large part of finding success when scaling your company.

Finding inspiration for your design is important for really taking advantage of your vision for your product or service. Ben shares some places like Dribbble and One Page Love where you can check out some different landing pages and find the inspiration you need to start designing your site. The biggest mistake Ben has seen is when someone who is in charge of marketing doesn’t have any idea about design and just stacks up things without paying due attention to what has been proven to work.

To learn more about Ben Pines and Elementor head to Elementor.com, and you can find their theme builder at Elementor.com/Theme-Builder.