Understanding the true cost of cultivating and manufacturing a cannabis product is incredibly difficult without the right tracking tools.

Labor, yield loss, compliance, packaging, and processing inefficiencies can all quietly erode profitability without operators ever fully realizing it.

That lack of visibility creates major challenges not only for manufacturers trying to scale efficiently, but also for brands entering white-label partnerships without a clear understanding of what their products actually cost to produce.

Today, we’re joined by Clark Charlton, co-founder of BatchNAV, who is working to change that by giving cannabis operators a clearer picture of their true COGS—helping cultivators, manufacturers, and brand partners make smarter, data-driven decisions in an industry where margins are tight.

In this conversation, we’ll explore why so many cannabis businesses misunderstand their real costs, where hidden expenses are buried, and how better cost intelligence could reshape profitability across the entire supply chain.

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The Innovating Cannabis podcast is produced and hosted by Pam Chmiel, a freelance writer and editor for the Cannabis Industry Journal. 

Get in touch with [email protected].

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