In this episode of the Sales Hacker Podcast, we have Ashley Welch, Co-Founder at Somersault Innovation, where she leverages design thinking in sales coaching. Join us for an engaging conversation about the 3-step process to help sales reps unlock their empathy, curiosity, and insightfulness.
What You’ll Learn
The importance of focusing on your customer’s customer
True sales is about empathy
Harnessing challenge into curiosity
Ashley’s discovery-insight-acceleration framework


Show Agenda and Timestamps
About Ashley Welch & Somersault Innovation [2:05]
Bringing concepts of design thinking to sales [5:24]
Step one: discovery [7:29]
Step two: insight [14:03]
Step three: acceleration [17:41]
Paying it forward [25:16]
Sam’s Corner [27:31]