Andre Swanston is a proven leader and entrepreneur with a wide range of experience in marketing, finance, and starting and growing companies. As CEO and co-founder of Tru Optik, he has led the company’s business development, product innovation, go-to-market strategy and its October 2020 acquisition by TransUnion. Under Andre’s leadership, Tru Optik has become the most relied upon DaaS (data as a service) partner across OTT, streaming audio and gaming. Tru Optik clients and partners include many of the largest publishers, ad tech platforms and advance media. Swanston is a frequent guest on Bloomberg and CNBC and often quoted in AdWeek and AdExchanger as an expert in streaming media and advanced advertising. Before founding Tru Optik, he served as a Vice President of Investments at JPMorgan Chase and also led the Media and Entertainment division at a boutique investment bank in New York City.


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