Guise Bule spent nearly two decades in tech and cybersecurity before pivoting to hospitality, where his personal experience as a frequent traveler and dog owner inspired a new mission. He founded Roch Dog, a certification agency that applies objective data to evaluate hotels for their dog-friendliness. Susan and Guise talk about standards, service, and shifting expectations in the world of pet travel.

What You'll Learn About:

🐶 How hotel pet policies often mislead travelers

🐶 Why a data-driven certification system beats subjective reviews

🐶 The surprising benefits of offering thoughtful dog amenities

🐶 How transparent rankings can create a competitive advantage

🐶Practical tips for hotels to improve dog-friendliness instantly