Alex's interest in design, however, started to veer outside the realm of 2 dimensional print and screen and into real world applications that people can interact and play with directly.

After 10 years with DDB Alex left to start Tangible Interaction Design, an experimental design studio that creates imaginative, interactive installations for clients and for fun.  As one of the only companies of its kind in Canada, Tangible Interaction is on the cutting edge of North American Design and technology.