The Customer Experience Podcast

196. Edumarketing: More Teaching, Less Selling w/ Ginger Bell


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Nobody wants to be sold to. Nobody. But nearly all of us are open to learning something helpful. 
Today’s guest, an edumarketing expert, teaches sales through education. 
Hear my conversation with Ginger Bell, Founder at Edumarketing:
How to extend customer experience to people who aren’t your customers
Why education is better than sales
What mindset shift will enable you to become an educator
How to use video in edumarketing
How to get started sharing your expertise with customers  


More information about Ginger and today’s topics:
Ginger Bell on LinkedIn 
Edumarketing.com 
Sue Woodard on LinkedIn 
Archer Hotel Austin  


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