In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Jon Ostenson, Founder, CEO and Consultant at FranBridge Consulting, for a grounded conversation about franchising and how it actually works in the real world.

Jon has spent years on both sides of the table. He’s run a franchise system, invested as a franchisee, and now works closely with entrepreneurs and business owners who are deciding whether franchising makes sense for them.

Together, they talk through what franchising really means beyond the headlines. Jon explains how franchise models are structured, why non food franchises are growing fast, and what people should consider before choosing between starting a business, buying one, or joining a franchise system.

They also cover common mistakes, like underestimating the work involved or moving too fast. Jon shares how territories are protected, how financing usually works, and what strong franchise operators tend to have in place to support their owners.

This episode is a clear, honest look at franchising for anyone thinking about business ownership, growth, or expansion without starting from scratch.

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Guest: Jon Ostenson, Founder, CEO and Consultant at FranBridge Consulting

Jon Ostenson’s LinkedIn | FranBridge Consulting

Watch the full Youtube video here:

https://youtu.be/AVuocPOHg6Q

Takeaways:

• Franchising provides a support system for entrepreneurs.
• It's essential to evaluate the franchise model before investing.
• Common mistakes include underestimating the work involved in franchising.
• Timing is crucial; the right moment to start may never come.
• Franchising can be a viable expansion strategy for existing businesses.
• A strong leadership team is vital for franchise success.
• Understanding the investment and revenue structure is key.
• Franchisees need protection in their territories to succeed.
• Non-food franchises are gaining popularity and profitability.
• Building an asset through franchising offers long-term benefits.

Chapters:

00:00 Introduction to Franchising and Personal Insights

03:04 The Franchise Model Explained

05:47 Key Considerations for Entrepreneurs

08:35 Evaluating Franchise Opportunities

11:32 Mistakes to Avoid in Franchising

14:16 Franchising as a Growth Strategy

17:29 The Role of Support in Franchising

20:09 Protecting Franchisees and Territory Management

23:07 Investment and Revenue Structure in Franchising

25:58 Resources and Next Steps for Interested Entrepreneurs

28:45 Conclusion and Final Thoughts