The goal with your message/content is for every potential customers to know exactly where you want to take them; how you will help them!    Because the truth is…people don't buy the best products and services- they buy the ones they can understand the fastest!    In today’s episode I break down what you need for a simple and authentic “one-liner” and how to craft your “macro” brand story.    ~~~~~~    Want to make more money?  You need to start the RIGHT business!  Take this quiz to discover which online hustle is best for your personality: https://www.angiegarner.com/free-quiz