It's like an orchardist in the trees, growing fruit. I see that you've got databases of prospects, customers and contacts. They are what you can harvest and farm and grow, like fruit trees. You want to keep your business for a number of years. They are in your business, available to you, for quite a number of years. You want to treat them like trees. Pick up the low hanging fruit. Then you've got to get the ladders to get to the higher fruit.