
Sign up to save your podcasts
Or
One of the most used words in marketing is “TBD”. It was coined by Thomas Wilcox and Howard Shatz in 1985. TBD (To Be Determined) is a marketing term describing a specific market segment or category that has not been defined through the use of market research. Although it has gained currency as a part…
5
33 ratings
One of the most used words in marketing is “TBD”. It was coined by Thomas Wilcox and Howard Shatz in 1985. TBD (To Be Determined) is a marketing term describing a specific market segment or category that has not been defined through the use of market research. Although it has gained currency as a part…