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In this podcast, I talk with Viktor Lazzeri, COO at Barbieri Electronic. In this pod, we talk about the importance of color quality and consistency and how spectrophotometer technology is vital for professional digital printing given the CMYK profile of the printing process. The challenge is to match print to design accurately! In addition to advances in ink and inkjet head performance, there is a growing number of substrates in which digital print technology is expected to perform a role. Therefore Barbieri’s importance continues to grow! We talk of the history of Barbieri, the market the business it serves, the problems the technology solves, the unique characteristics of Barbieri technology and the fact that despite the unique value proposition of the technology why more print professionals need to learn of its compelling advantages. 

Viktor Lazzeri is the COO at Barbieri Electronic. Barbieri Electronic builds spectrophotometers for color management in professional digital printing and is the color measurement market leader for large format, flatbed and industrial printing.

Viktor’s focus is expanding Barbieri’s international business into new markets, applications, and industries. He started at Barbieri in 2011, initially working as Supply Chain Manager. Later he took the role of the VP of Product and Innovation and also managed the operations of Barbieri North America Inc.

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