If you want to publish a book to grow your business or brand, remember that generosity is the best policy. You can give away almost everything you have for free without affecting your bottom line. After all, the value of information rises along with the price you charge for it. If you want to improve your authority, however, consider being overly generous because it is what will actually attract clients to you. People should think, “if that’s what I get for free, then the paid service must be amazing.”

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