In today’s episode, I’m digging up a concept I wrote about last year that’s suddenly getting a second life: The Influence Manifesto.

While I didn’t get to cover every part of it, one line in particular really stood out to a client today—and I wanted to explore it with you here. That line?

“Learn the lyrics. Sing them back to your stakeholders.”

Credit to Pat Flynn for sparking the idea in his book Superfans, but the principle is something I use all the time—in facilitation, in writing, in influence, in marketing.

🎤 In this ep, I share:

• How I ran a listening tour during COVID (and made friends + money from it)
• Why using their words is more powerful than trying to be clever
• The sneaky power of mirroring (and why NLP practitioners love it)
• How I sold out a program simply by quoting someone’s exact phrase back to them
• Why I think learning the lyrics is an underrated superpower

You don’t have to be a wordsmith to be influential—you just need to be a great notetaker and listener.

✨ Want to get better at influencing people inside a big org, or even in your own business? Start here.

*New* You're invited to join Leanne's free community, Work Fame.

Show notes for every episode at https://podcast.leannehughes.com

P.S. Ready to take things up a level? Here are some ways I can help:

1. Watch My 2025 Speaker Reel: Let's energise your next event.
2. Get My Book: Design your workshops fast using The 2-Hour Workshop Blueprint. 

Let's connect on all the channels:

Leanne Hughes on LinkedIn

Leanne Hughes on Instagram

Visit my website: leannehughes.com

Email me: [email protected]

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.