One great decision can take your business to new heights, so why not make a whole bunch of them?

My guest today is Patrick McDaniel, the founder of wiseinsights.net, a former accountant and pastor, and a current paid social media strategist.

His website is designed to help motivated people avoid unnecessary pains by finding the surest path to a better life. And that path, he tells me in this episode, is paved with good decisions.

To help people shortcut the path to making better decisions, Patrick created the definitive guide to decision-making. He drew on thought leaders, science, research, and yes, even religion to help people make the best decisions possible.

CALLOUT Decide now to improve your life Open up your time, unlock your potential, and take your business to new heights of freedom. The choice is yours. Apply for your free 30-minute Freedom Breakthrough Session today.

Patrick tells me in this episode that most decisions aren’t black and white, so the fact that so many people see them that way is a major part of the problem.  

If decisions are black and white to you, business is going to turn you black and blue.

If you see decisions this way, listen to this episode to open up your mind to a better way. If you find you make too many bad decisions, learn about Patrick’s five-step process to make better decisions. And if you just want to know how the heck an accountant turned pastor turned paid social media strategist looks at marketing psychology, then this is the episode for you.

Click play in the player above to get started.

Listen to this episode to hear Patrick McDaniel tell me about making better decisions and more:

• How pastoring influences a paid social strategist
• Finding the motivation behind buying behavior through psychology.
• An Eleanor Roosevelt quote that will help you banish fear.
• Learning to rewire your brain.
• How failure makes you more useful.
• How to increase your mental muscle.
• Why you’re not afraid to try with the growth mindset.
• One word that will open the growth mindset to you.
• One word that will hold you back from growth.
• How everyone can make better decisions.
• The surprising problem with yes-no decisions.
• Warning flags for making bad decisions.

Books and resources mentioned in this episode:

Some of the following links are affiliate links. If you click through and purchase Rusty Lion Academy may get a small commission.

• “Decisive: How to Make Better Choices in Life and Work,” by Chip and Dan Heath
• “Predictably Irrational: The Hidden Forces That Shape Our Decisions,” by Dan Ariely
• “The Magic of Thinking Big,” by David Schwartz
• “Mindset: The New Psychology of Success,” by Carol Dweck
• “The Power of Habit: Why We Do What We Do in Life and Business,” by Charles Duhigg
• “Thinking, Fast and Slow,” by Daniel Kahneman
• “The 4:8 Principle: The Secret to a Joy-Filled Life,” by Tommy Newberry

How to connect with Patrick McDaniel:

You can get in touch with Patrick McDaniel through his website or download his guide to making better decisions there for free.

CALLOUT Make better decisions Indecision is a decision, so deciding not to try something new and return to the things that have always gotten you nowhere is your decision to make. Or you could open up your time, unlock your potential, and take your business to new heights of freedom. The choice is yours. Apply for your free 30-minute Freedom Breakthrough Session today.