We’re on a mission to watch every Steve Jobs keynote ever and we’re deep down the rabbit hole now. 

To understand the context of this talk at MacWorld in 1997, Steve Jobs had recently returned to Apple after some drama (you can listen to our episode on the “Steve Jobs” film to learn more - linked below) and was working to get Apple back on track. 

This particular keynote was one in which some “damage control” had to be employed. It was restrained from Apple’s usual theatrics, demos and not a product launch in sight. 

Instead, Steve starts the talk with the three biggest criticisms of Apple displayed on the screen and proceeds to address each one head-on. He also reveals a major collaborator for Apple’s future, Microsoft, which is met with loud boos and dropped jaws. 

It’s a really fascinating moment in time for the tech world and even more so now from a presentation standpoint. 
This is an episode for: Apple fans, haters and anyone that has to give a talk in which they address the elephant in the room.

What’s in the Spice Cabinet? 

What we’ve covered so far in the Steve Jobs keynote multiverse:

• iMac product launch (1998)

• Stanford Commencement Speech (2005)

• “Steve Jobs” - film directed by Danny Boyle (2015)

This episode covers the 1997 keynote at MacWorld in Boston:

• Watch it for yourself, here. 

• Check out that website, AllAboutSteveJobs.com while you’re at it! 

What’s the actual walkout song Steve plays?

• Ripple - Grateful Dead