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What is the value of football in uniting communities? Danny Bisland, national club grow manager with the Scottish Football Association, explains how studies done in conjunction with UEFA have shown the true economic value of the sport. But Danny also reveals the power of football in uniting communities, and how the sport's reach among those who love it can help spread news of the UN's SDGs and empower individuals to work towards them.
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What is the value of football in uniting communities? Danny Bisland, national club grow manager with the Scottish Football Association, explains how studies done in conjunction with UEFA have shown the true economic value of the sport. But Danny also reveals the power of football in uniting communities, and how the sport's reach among those who love it can help spread news of the UN's SDGs and empower individuals to work towards them.